| D | DEFINE | Define the objectives of the survey. |
| E | ELABORATE | Operationalise the objectives in practical hypotheses. |
| T | TEST | Test the developed hypotheses. |
| R | REFINE | Check and refine the data. |
| O | OBSERVE | Observe and analyse the data. |
| I | INTERPRET | Interpret the results. |
| T | TRANSLATE | Translate the results in a report which is aimed at the target audience. |