When all data is collected, checked and refined, the researcher can start to observe and to analyse that data. This is professional work, where a thorough quantitative knowledge must be coupled with far-reaching analytical and synthetic skills.
By transforming, summarising, segmenting and combining the available data, we will be in a better position to confirm or to modify the initially developed hypotheses.
The quality of observation and analysis will also be improved when our researcher applies far-reaching creativity in the field of analysis techniques.